Blogging: Level It Up For the New Year

Minute Read

shiny object marketing

Let me ask you a question… Have you when wondering how to start a blog? I know I did for some time. I thought about, did a little, very little research to see what I needed to do, and then forgot about it. It was one of those, yes, that would be nice one day but not this day.

Maybe you want to earn some money blogging or just want a place to store your thoughts. Your blog can come from your love of travel, food, nutrition, weight-loss, real estate, home renovation, dogs, interior design, or it can be a Jerry Seinfeld episode where you talk about anything you want.

You see, I love to learn. Not the go-to college learning, but more of a DIY through courses. I’ve bought my share of courses over my life because it's fun to learn something new. I’ve become a bit of a unicorn with all the things I’ve learned to do, some better than others.

I love showing others how they can monetize their unique knowledge. And now it’s become my blog to help you get going. Either to take you from where you are leveling-up your work or getting you off the ground. If you’re ready let’s get going, and let’s do it.

Whatever is holding you back, stopping you from taking this leap, now is the time to JUMP. Put the self-doubt aside for a minute; you’re sitting behind a keyboard and computer screen, where no one can see you.

Let me share the blogging basics to getting started.

Blogging Basics

The basics of your blogging empire are first setting it up. I’m going to assume that you have a website of some kind. There are many platforms for your blog; I’m going to leave that assignment up to you.

  • Go on a Google search to find the right place to plant your blog. Make it pretty. Create a name for your Blogging World.
  • Plan to use google docs or MS WORD for your articles. It's much easier to cut and paste it onto your website. Use a template — see below.
  • Use software tools — I like Grammarly and Hemingway. They clean up your misplaced commas, repetitive, and misplaced words. Check your Flesch Kincaid grade on Hemingway, aim for 8 or less. Both have free and paid versions
  • Use MS EXCEL or google sheets to record your work. Commit to publishing frequently. More than once a week
  • Create a account. You’re going to need to modify or create images from time to time
  • Create a free account with photo sites like,, Download a few photos that would likely fit within your topic/niche. You’ll need at least one with each blog post

Beyond the Basics — Blogging

  • Open a free Ubersuggest account for SEO research. Tune into what others like for writing inspiration
  • Install Jetpack on your WordPress website to track activity
  • Get a Google Analytics account registered to your website.
  • Get an email service. Mailchimp, Constant Contact, ConvertKit are good. Spend a bit of time looking over the email providers. Go with the shortest learning curve possible. Don’t agonize over this; pick one

A Simple Blogging Template

The best way to start each blog post is to use an outline and follow it. As you get going, you’ll see that there are many types of blog posts. This is a simple post for you to get started. A simple outline makes your publishing a breeze.


  • This is your opening opinion statement. Naturally, it is more than one sentence. You’re giving your readers a reason to read more.

Topic 1 — something to support your opening statement.

  • Elaborate on your topic sentence
  • Provide an example/quotation/evidence
  • Explain further

Topic 2 — something to support your opening statement.

  • Elaborate on your topic sentence
  • Provide an example/quotation/evidence
  • Explain further

Topic 3 — something to support your opening statement.

  • Elaborate on your topic sentence
  • Provide an example/quotation/evidence
  • Explain further


  • Summarize your 3 topics sentences
  • Share how your 3 ideas support your opening statement


  • If you provide a service or product, make sure you include it in your summary
  • Give them a way to contact you
  • Offer your email subscription service to them. Don’t say sign-up for my newsletter. Do some sleuthing (aka-research) see what others are saying

Blogging Tone, Voice, Style, Word Count

The tone of voice, style, and voice

Conversational style writing is ideal for blogging. With your digital newsletter, your mission is to generate readers. You’re not looking for the Nobel Peace Prize or a journalism award, so think about how you would share this material as if your friend were sitting across the table from you. It’s a conversation I’m having with you.

I typically write it out, run it through Grammarly, and reread it, then publish. It would be better to let your writing sit for a day or two before you publish in an ideal world. But I committed to publishing daily, so I’m always behind. You decide for yourself.

Your words matter

Google is reaching out, looking at websites and blogs to evaluate them all the time. They’re crawling sites; it sounds creepy. The current thinking is, the longer the post, the better. In my world, I’m posting daily, so my blog posts are around 1,000 words per post. That’s about all I can crank out in a day.

However, if you were spending more time on your post, you could create an epic post of 3,000 words that google would find super juicy. But to be relevant, your posts should be more than 800 words if you want to be noticed by the googles of the world.

Be considerate of your readers; use simple words. Delete filler words and jargon. Make sure your writing flows with headlines, subheadings, introduction, body, and a conclusion to match your opening statement. Include stories to bring your readers along with you on the journey. Everybody likes a good story.

Blogging Tips

After you’re done with your article, let someone who doesn’t know what you’re talking about read it. Giving your piece to someone else to read puts a fresh pair of eyes on the subject. You get so caught up in our topic that you forget that you left your crowd behind. You might have lost them when you wandered into the forest, explaining the details of your subject.

Don’t be afraid to use the words you and your vs. we and them. It might feel uncomfortable saying ‘you’; it’s bold, yes, but you’ll connect with your readers when you do.

If you provide a service/product, don’t forget to mention it in your article. If it’s a problem they’re having, they may be looking for help — that’s why they’re reading your article.

The Next Steps

Follow the steps that I provided above. Keep it as simple as needed to get started. Allow yourself to make mistakes along the way; nobody’s perfect. If you need inspiration for your topics, reach out to me, I’d be happy to share some ideas with you. Because that’s what I do.

In summary:

Blogging is an excellent outlet for millions of people. Become a writer or share your thoughts on a topic to make the world a better place. If you’d like to chat about your next project, reach out at

Linda James Bennett; day 42 of 365 writing an article every day and making you a shiny object in the world.

Linda James Bennett is obsessed with creating clear brand messages to help business owners win online. She believes that marketing shouldn't be complicated to be great. Let's face it, as a business owner you need to focus on the bottom line that drives sales, not being a copywriter. She is also an author of the book, Becoming A Seriously Happy Special Needs Mom ~ 21 Steps to Finding Your Happy Place, on

Linda James Bennett

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