Are You Fishing for a Minnow or a Tuna?

Minute Read

shiny object marketing

If you’ve been fishing before, you know how important it is to have the right bait for the fish you’re going after. Not being a fisherman, I would put whatever isn’t slimy or wiggling on the hook.

I’m out to catch a fish. Isn’t catching fish all the same? Can’t you catch fish with any kind of bait?

Yes you can catch a fish with any kind of bait, but is that what you really want?

Let’s just say the bait matters. I’m not a fisherman or know anything about bait, lures, or hooks, but I know it matters. There’s fresh and saltwater fish; for instance, it’s not likely that they’d use the same bait.

If you want to catch a tuna, you just can’t go fishing with the wrong bait.

The point is, if you’re going to be fishing for people, you have to use the right bait. This is especially important if you’re launching a new product or service. You want your ideal prospects to opt-in to your lead magnet or freebie. If they walk away without checking it out, your launch will fail.

Likewise, if your results were a mix of little fish when you were looking for tuna, your marketing money has been wasted.

Next post, I’ll be talking about all the different types of bait you can use to get the right fish in your boat. Looking at which ones are likely to produce the results you need.

If you'd like to chat about your next project, reach out at

Linda James Bennett; day 43 of 365 writing an article every day and making you a shiny object in the world.

Linda James Bennett is obsessed with creating clear brand messages to help business owners win online. She believes that marketing shouldn't be complicated to be great. Let's face it, as a business owner you need to focus on the bottom line that drives sales, not being a copywriter. She is also an author of the book, Becoming A Seriously Happy Special Needs Mom ~ 21 Steps to Finding Your Happy Place, on

Linda James Bennett

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